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The wealth gap: Perceptions and misconceptions in Canada

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Broadbent Institute
Publication Date: 
16 Dec 2014


In a new nationwide survey among 3,000 Canadians conducted by Greenberg Quinlan Rosner Canada for the Broadbent Institute, Canadians were asked about their perceptions of inequality and the distribution of wealth in Canada.

The findings demonstrate that Canadians vastly underestimate how skewed the distribution of wealth actually is and think there should be a much more equitable distribution. Meanwhile, a large majority of Canadians believe income inequality has worsened in the last decade, and believe the government can - and should - do something to reduce the gap between rich and poor.


On social policy, a publicly funded national child care program to address inequality has the support of seven out of 10 Canadians (69%), as does increasing funding for social assistance to low-income Canadians (68%). Support for child care is higher among women (73%) than among men (65%) and highest among the 18- to 29-year-old cohort (81%).