Abstract
This article explores the potential impact of the increased investment in early childhood education and care (ECEC) in Canada. With a multi-billion-dollar investment committed to making high-quality care accessible, affordable, flexible, and inclusive for all Canadians, this initiative is set to reshape the landscape of child care in Canada. Although increased access to ECEC is important, it is not sufficient on its own. Quality must be the cornerstone, with particular attention given to the needs of low-income families. Strategic incentives for providers and financial support for educators are practical steps that can significantly elevate the effectiveness and reach of ECEC services. The goal is not just more ECEC but better ECEC for all. The article draws on a range of research studies and policy documents to explore the potential benefits and challenges of this ambitious project and to offer recommendations for how stakeholders can work together to ensure its success.